Social Impact Business
TAIKA store is taking part on an environmental activism movement and contributing a sum from every purchase equivalent of planting 5 trees to a reforestation organization called Eden Projects. As an addition TAIKA is dedicated to bring awareness around the topics of sustainability, transparency and body positivity in fashion.
Measuring social impact
Measuring social impact is important because it concentrates on root causes, perceptions, attitudes and behaviors that are associated with the health and well-being of a population and environment. Social Impact Measurement is a process of understanding how much social change occur, and can be attributed to an organization's activities. The integrity of the process is usually established by an impact statement and a clear impact driven business strategy.
The negative impact of fashion industry in a nutshell
Negative consequences at each step of the fast fashion supply chain have created a global environmental justice dilemma. The 'overabundance' of fast fashion - readily available, inexpensively made clothing - has created an environmental and social justice crisis that will exist as long as we keep supporting these unethical businesses.
Fast fashion produces approximately 20% of global wastewater, contaminating rivers, oceans, drinking water and soil. 72% of clothes are made of synthetic materials derived from petrochemicals. These synthetic polymers can sit in landfills for 200 years. Besides environmental issues Fast Fashion is exploiting employers. They are commonly hugely underpaid, and are working in questionable and unsafe places.
There is only as much as consumers can do as they are depending on providers, in this case, fashion enterprises, that can change the course of the boat. In other words, the responsibility for making a change globally is in hands of businesses.
What does TAIKA do for Social Impact?
TAIKA is dedicated to balance out its environmental burden by contributing to a reforestation NGO called Eden Projects. TAIKA is planting 5 trees for each sale, and by that carrying out its corporate social responsibility. Eden Projects is operating in Madagascar, Haiti, Nepal, Indonesia, Mozambique, and Kenya. The project is hiring people from local communities to plant native trees to their communities. Employment with Eden Projects gives the villagers a decent income for thriving.
The trees provide a habitat for animals, purify water sources, restore ocean health, control flooding and erosion, and help to replenish the soil with nutrients needed for farming. Trees are basically fundamental for our existence. Due to reforestation projects and nature protection healthy forests begin to emerge as the reforestation effort goes on, and the negative effects of deforestation begin to disappear. Every planted tree makes a difference.
Transparency in fashion
During the past few years consumers have gotten more aware of the burden of fashion industry. They are more often interested how and by whom their products are made. In the often impenetrable world of fashion, transparency is finally un upcoming trend due to campaigns such as Fashion Revolution who's tag line is widely spread 'Who made your clothes?'. Finally a progressive amount of clothing and footwear brands are lifting the veil on which factories make their products.
TAIKA is aiming to spread even more awareness around transparency within fashion industry, and to bring light onto blind spots. TAIKA is dedicated to be accordingly fully sincere of its own processes, and informing consumers rightfully about the materials it uses in its products.
Recycled cotton yarns are the main materials that TAIKA uses for manufacturing the macrame clothes and accessories. These yarns are produced from high quality fabric waste that have been manufactured from leftover or junk fabric fibres and pieces collected from various big fabric associations. TAIKA is also recycling its own waste creating innovative smaller products such as earrings and petite necklaces.
TAIKA is tackling another major issue in fashion - that is the idealization of an unhealthy body figures, photo manipulation, and therefore misleading advertisement that has crucial consequences in advocating negative attitudes around body image and therefore decreases self love. Together with the media fashion industry has made women to think that they need to diet. These hard diets can be harsh for the body, and lead to various eating disorders which contributes to the destruction on not only women’s bodies but their self esteem too.
By promoting healthy body image of all shapes and sizes TAIKA is an objection to the vast majority of advertisement in fashion industry. TAIKA is promoting the acceptance of all bodies and therefore does not manipulate any photos to look unrealistic, but rather encourages the natural beauty of any human being.
Body positivity refers to the affirmation that all people deserve to have a positive body image, regardless of how society and popular culture view ideal shape, size, and appearance. TAIKA is dedicated to popularize healthier views through transparency in marketing fashion and bringing awareness on women empowerment in general.