Empowered women empower women
Body positivity activists in the fashion industry have worked hard to achieve the diverse representation we see today. While these accomplishments are already significant, it is important to remember that there is always more work to be done — the conversation has just begun.
Let's talk about body positivity
Body positivity refers to the allegation that all people deserve to have a positive body image, regardless of how society and popular culture view ideal shape, size, and appearance. Body positivity is a social movement that is challenging the ways in which society presents and views the physical body.
Body positivity is accepting the body you have, as well as the changes in shape, size, and ability it may undergo due to nature, age, or your own personal choices throughout your lifetime. It is the understanding that your worth and what is going on with you physically are two separate things. No matter what is happening inside, outside, or to your body, you are still just as worthwhile as any other person on this planet.
Misleading marketing the reason for low self-esteem
From exclusive to inclusive fashion
Body positivity in fashion
Long way to go
How to become body positive?
Honor the life and circumstances that make it difficult at times to take care of yourself the way you would like the best. Accept what is, and know that it is enough. Learn to trust your ability to know what is the best for your unique self. Learn from trial and error, and be kind to yourself when you make mistakes. Speak to yourself as you would speak to your best friend. Try to concentrate on the positive internal narrative that accompanies you throughout your life. If the internal talk is foul and judgemental towards yourself - stop. Redirect the talk towards positive and see the difference.
Support your sister
Another good way to promote body positivity is encouraging each other. Giving and receiving feedback is empowering and does not cost a thing. Sometimes we need to hear about our worthiness from our mirror when it might be too difficult to see that in ourselves. Empowered women empower other women. Together we are stronger and can heal from this generational trauma of not being enough.
TAIKA raising awareness in body positivity
TAIKA is on a mission to dismantle the misleading marketing and unhealthy conceptions in fashion industry by promoting healthy body image and bringing awareness in fashion industry's problematic marketing. Besides the fact that TAIKA is a fashion company itself it does not follow the mainstream fashion trends - quite the opposite.
All images are non-photoshopped and realistic from natural and beautiful women
TAIKA does not digitally retouch or edit the bodies of the models used in the photos. And as an addition to that, TAIKA uses only normal people instead of super models for photo shoots. This means that the models photographed are regular women with all their perfect imperfections, like wrinkles, pimples, stretch marks and cellulite. In other words the models have healthy, natural and unaltered bodies as an example for young women that everyone is beautiful and valuable as they are.
The outlet of TAIKA marketing is to empower women to empower themselves from the misconceptions of how they should look or be. It is about time to release these conditionings of beauty.